海洋经济

2015, v.5;No.26(02) 47-55

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辽宁沿海经济带旅游服务质量问题与对策
Problems with the Tourist Service Quality in the Liaoning Coastal Economic Belt and the Countermeasures Thereof

鲁小波;陈晓颖;
Lu Xiaobo;Chen Xiaoying;Tourism College,Bohai University;Tourism Development and Planning Research Center,Bohai University;

摘要(Abstract):

通过游客调查、专家咨询、现场体验与电话采访等方法,对辽宁沿海经济带6市旅游服务质量进行综合分析。分析结果显示,辽宁沿海经济带旅游服务质量呈现三个层次:旅游服务质量优秀级地区为大连;旅游服务质量中等地区主要包括丹东、葫芦岛、营口和锦州;旅游服务质量较低地区为盘锦。辽宁沿海经济带旅游服务质量不高的问题突出,主要原因包括:旅游各部门相互脱节;旅游购物发展不利;旅游服务利益导向明显;主动服务意识淡薄;景区餐饮价格虚高;旅游配套设施不完善。最后提出了8项提高辽宁沿海经济带旅游服务质量的对策。
By tourists′ investigation, expert consultation, field survey and telephone interviews, this paper analyzed the tourism service quality in the Liaoning coastal economic belt. Tourism service includes six aspects, i.e., tourist scenic spot, tourist accommodation, catering, tourist traffic, tourist shopping and tourist entertainment.Research results showed that the tourist service quality in the Liaoning coastal economic belt presents three levels:(1)Dalian′s tourist service quality is excellent;(2)The region at the medium tourist service quality level mainly includes Dandong,Huludao,Yingkou and Jinzhou;(3) Panjin shows a lower level of tourist service quality. Overall,there are several outstanding reasons for the low tourist service quality in the Liaoning coastal economic belt. Firstly,the tourist departments re disjointed from each other. Secondly,the tourist shopping is at a disadvantage development. Thirdly,the tourist services is clearly profit-oriented. Fourthly,the tourism practitioners lack of awareness of active service.Fifthly,the food price in the scenic is empty high. The last reason is that tourist facilities are not perfect. The other is that the quality of tourism service is uneven in Liaoning coastal economic belt. The last part of the paper puts forward eight countermeasures for improving the quality of tourist service in the Liaoning coastal economic belt.

关键词(KeyWords): 旅游业;辽宁沿海经济带;服务质量;问题;对策
Tourism;Liaoning coastal economic belt;Service quality;Problem;Countermeasures

Abstract:

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基金项目(Foundation): 2014年辽宁省高等学校优秀人才支持计划[WJQ2014022]

作者(Author): 鲁小波;陈晓颖;
Lu Xiaobo;Chen Xiaoying;Tourism College,Bohai University;Tourism Development and Planning Research Center,Bohai University;

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