海洋经济

2016, v.6;No.33(03) 21-26

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舟山国家远洋渔业基地建设的SWOT-PEST分析
Construction of the Pelagic Fishery Base of Zhoushan Based on SWOT-PEST Matrix

梁鸽峰;孙琛;乐家华;王伟江;
Liang Gefeng;Sun Chen;Le Jiahua;Wang Weijiang;College of Economics & Management, Shanghai Ocean University;

摘要(Abstract):

远洋渔业基地建设是新常态下中国渔业产业转型升级的战略决策之一,建设舟山群岛新区国家远洋渔业基地,对提高我国远洋渔业产业的整体水平和国家竞争力具有较强的现实意义。通过整合众多专家学者的相关研究和实地调研,运用SWOT-PEST分析矩阵的方法,系统分析了影响舟山国家远洋渔业基地建设的诸多因素,从国家、地方、行业、市场四个层面提出舟山国家远洋渔业基地建设要立足于国家"一带一路"发展战略,明确战略定位,做好科学规划;完善基础设施;加大科技投入和远洋人才队伍建设;创建远洋渔业品牌,推进远洋渔业企业对外合作等具体应对措施。
The construction of pelagic fishery base is one of the strategic decisions of the transformation and upgrading of Chinese fishery industry under the new normal, and the construction of the national pelapic fishery base in the Zhoushan new area is of great practical significance to improving the overall level of China's pelagic fishery industry and national competitiveness. Based on the integration of the research findings of many experts and scholars and through the use of PEST-SWOT analysis matrix, this paper systematically analyzes the internal and external factors that affect the construction of Zhoushan pelagic fishery base. From the four aspects of country, region, industry and market, it is pointed out that we should base ourselves on the national "One Belt And One Road" development strategy, make clear strategic positioning and do well in scientific planning; strength physical infrastructure; increase scientific and technological input and enhance the construction of the talents team, improve the organization and innovation capability, create the pelagic fishery brand and promote the foreign cooperation.

关键词(KeyWords): 远洋渔业;远洋渔业基地;海洋渔业;产业转型升级;SWOT-PEST矩阵;舟山
Zhoushan;pelagic fishery industry;SWOT-PEST analysis matrix;strategies

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作者(Author): 梁鸽峰;孙琛;乐家华;王伟江;
Liang Gefeng;Sun Chen;Le Jiahua;Wang Weijiang;College of Economics & Management, Shanghai Ocean University;

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