李嘉晓;王曼辉;
Li Jiaxiao;Wang Manhui;Research Institute of Economics, Qingdao Academy of Social Sciences;College of Management, Ocean University of China;

• 1:青岛市社会科学院经济研究所
• 2:中国海洋大学管理学院

摘要(Abstract)：

作为海产品生产者,养殖户对安全海产品的生产意愿直接关系到安全海产品的供给情况。基于计划行为理论对养殖户安全海产品生产意愿进行问卷调查和数据分析,发现绝大多数养殖户愿意生产安全海产品,其影响因素主要是生产安全海产品可以提高收入、安全海产品更容易被收购、海产品抽检频率、养殖海产品进入市场难易程度、海产品质量安全现状和生产规模,针对这些影响因素,给出了促j养殖户生产安全海产品的政策建议。
As producers of seafood,farmers′ willingness to produce safety seafood directly affects the supply of safe seafood. The paper conducted a survey and data analysis on the production willingness of safe seafood by farmers based on the Theory of Planned Behavior,found that the vast majority of farmers are willing to produce safe seafood,and the factors affecting farmers production of safety seafood are whether the seafood can increase revenue,whether safe seafoods are more readily to be purchased,the seafood sampling frequency,whether the aquaculture seafood has an easy access to markets,the seafood safety situation and the scale of production. In view of these influence factors,the paper gave policy recommendations on promoting the product,in of farmers produce safe seafood by farmers.

关键词(KeyWords)： 安全海产品;生产意愿;养殖户
Safe seafood;Production willingness;Farmers

Abstract:

Keywords:

基金项目(Foundation): 青岛市软科学项目[13-1-3-139-4-(3)-zhc]

作者(Author): 李嘉晓;王曼辉;
Li Jiaxiao;Wang Manhui;Research Institute of Economics, Qingdao Academy of Social Sciences;College of Management, Ocean University of China;

Email:

DOI: 10.19426/j.cnki.cn12-1424/p.2014.04.002

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