海洋经济

2018, v.8;No.46(04) 33-50

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沿海城市滨海旅游消费环境的评价研究——以东海区三省一市的八个沿海城市为例
Research on the Evaluation of Coastal Tourism Consumption Environment in Coastal Cities:Take Eight Coastal Cities in the East China Sea for Example

甘水玲;张效莉;
GAN Shuiling;ZHANG Xiaoli;Centre for Ocean Economy,Shanghai Ocean University;

摘要(Abstract):

滨海旅游业是能够彰显沿海城市综合竞争力,促进"一带一路"沿线国家之间民心相通和不同文明互学互鉴的重要载体,在促进国家战略推进过程中具有举足轻重的作用。东海区沿海城市具有经济基础好,人口密度高,城市服务功能完备,基础设施优良,以及海洋文化资源丰富等显著特点,然而东海区三省一市的沿海城市滨海旅游业在发展中存在诸多问题,城市交通基础设施不够便利、市容市貌生态环境不够优良、滨海旅游产业发展相匹配的配套服务功能不够完善、支撑滨海旅游业发展的体制不够健全、滨海旅游业行业服务没有相应的标准、旅游资源内涵挖掘深度不够等问题比较突出,这些都成为影响滨海旅游业的关键因素。论文依据产业经济理论和东海区沿海城市滨海旅游业发展的关键制约因素,以滨海旅游业消费环境评价为研究目标,构建了旅游消费环境评价指标体系,并采用基于信息熵的TOPSIS逼近法,对东海区8个沿海城市2014-2016年的沿海城市滨海旅游业消费环境进行了评价,最后基于评价的结果提出了有针对性的对策建议。
Coastal tourism can demonstrate the comprehensive competitiveness of coastal cities,which is an important carrier for promoting mutual communication among different countries along the "Belt and Road" and mutual learning among different civilizations. It plays a pivotal role in promoting the advancement of national strategies. Coastal cities in the East China Sea are characterized by good economic foundation,high population density,complete urban service functions,excellent infrastructure,and abundant marine cultural resources. However,there are still many problems in the development of coastal tourism in the coastal cities of the three provinces and one city in the East China Sea: the urban transportation infrastructure is not convenient enough; the city appearance and ecological environment are not good enough;the supporting service functions matching the development of coastal tourism industry are not perfect;the system of coastal tourism development is not sound enough;there are no corresponding standards for coastal tourism industry services;the connotation of tourism resources is not deep enough. These have become the key factors affecting coastal tourism. Based on the industrial economic theory and the key constraints of coastal tourism development in the coastal cities of the East China Sea,and by taking the evaluation of coastal tourism consumption environment as the research objective,constructing an evaluation index system for tourism consumption environment,and using the TOPSIS approximation method based on information entropy,this paper evaluates the coastal tourism consumption environment of the eight coastal cities in the East China Sea from 2014 to 2016,and finally proposes targeted countermeasures and suggestions based on the results of the evaluation.

关键词(KeyWords): 沿海城市;滨海旅游业;消费环境;评价
Coastal cities;Coastal tourism;Consumption environment;Evaluation

Abstract:

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基金项目(Foundation):

作者(Author): 甘水玲;张效莉;
GAN Shuiling;ZHANG Xiaoli;Centre for Ocean Economy,Shanghai Ocean University;

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